Below are two large campaigns I created artwork for to fit the New Zealand market, following design guidelines from Starbucks Asia Pacific.
Starbucks® Blonde Roast
This was a first for Starbucks in New Zealand, a second espresso roast option. I was able to design in-store marketing material to fit the New Zealand Market, using assets from global markets who had already launched this roast as a guideline. The result was an all-yellow, bright campaign to fit the characteristics of Starbucks® Blonde Roast.
Holiyay Christmas Campaign
Christmas is a large promotion on the Starbucks calendar, featuring classic beverages each year that customers look forward to. I had the opportunity to work on the 2019 Holiyay campaign, transforming the stores into red, festive escapes for people to enjoy their coffee with loved ones. I was also able to work on the visual merchandising guide to help store managers display retail products on their shelves.
